Let me guide you home


Community Connections

I absolutely love this community that I call home.  It is a community that rallies together in good times and hardship.  It is a community that is invested in supporting local businesses, and the local businesses are invested in giving back. This creates a beautiful circle of giving that I am proud to be part of.  Here are just a few things that I am involved in locally.

About Rochelle



Are you looking for a new home, thinking of listing your existing home or considering relocating to Canada’s beautiful Shuswap? Buying or selling a home is one of the most important decisions you’ll make. I believe that you deserve the very best service for this kind of investment. That’s why the foundation of my business is service. Raised in Salmon Arm, with over 30 years of experience as a REALTOR®, I know this area well. Let me guide you through looking at properties, hosting an open house, researching market assessments and more! All part of the personalized service that I offer you as part of this journey.

Shuswap Trail Alliance
Shuswap Trail Alliance The Shuswap Trail Alliance holds a special place in Rochelle's heart.... for those of you who know Rochelle, know she LOVES the Shuswap; she is an avid hiker, and she is always exploring new trails in our area! She loves being outdoors through...
Children’s Festival
Inviting you to this years 3rd Annual Children's Film Festival and Fundraiser at the Salmar Classic. I am excited to be one of the many sponsors for this wonderful event! This event is $5 per ticket (all ages. Cash only at the door)  That includes a juice and a...
Women Who Wine
Women Who Wine Women Who Wine is a all about Women supporting women and our community. We host giving events that help others in our community in need. Join us for monthly networking events and quarterly fundraising efforts. Click here to join and learn more about our...
Shuswap Hospital Foundation
It is an honor to be a Director on the board for the Shuswap Hospital Foundation. A registered charitable society which exists to encourage gifts, donations, bequests, endowment funds and property of any kind to support Shuswap Lake Health Care facilities. Our growing...
Delivering Hope with Rochelle
Delivering Hope with Rochelle started in October 2019 as an idea to have a giveaway through Rochelle's business Facebook page "Rochelle Dale- Salmon Arm Shuswap Real Estate"  to encourage everyone to nominate a Non-Profit or Charity that was near and dear to their...
Shuswap Launch-a-preneur
Launch-a-preneur is an event that consists of teams pitching their business ideas to a panel of judges. This season, this program received over $36,000 in prize packages from local sponsors.  It is a program that I am proud to sponsor. I love how it showcases how our...
Dancing with the Shuswap Stars
As a fundraiser for the Larch Hills Ski Chalet Expansion Project, I learned how to dance The Samba in the Dancing with the Shuswap Stars competition in 2017.  You can check out the live streams here! Who wins is decided by a combination of votes between the judges and...
Community Leader Awards
The  "Community Leader Awards" hosted by the Salmon Arm Observer is an event that allows the community to nominate someone in our community who has had a positive impact, someone who makes Salmon Arm and the Shuswap a better place to be. I believe this recognition is...
SASCU Credit Union
It was an honour to serve on the board of SASCU (Salmon Arm Savings & Credit Union) for a 3 year term. The Board is responsible for setting SASCU's strategic direction. It accomplishes this by ensuring adherence to sound governance and risk management practices....


Donna Beevor-PottsDonna Beevor-Potts
02:34 31 Jan 22
Good realtor, well known in Salmon Arm and a great supporter of our community
Jean PykaJean Pyka
21:36 06 Nov 21
I have lived in three different countries and four Canadian Provinces and I can honestly say that Rochelle is the best agent I have ever dealt with. Honest to a fault. Still enthusiastic for her chosen profession after more than a quarter of a century.SHE IS THE BEST.
Pam WottonPam Wotton
23:35 29 Oct 21
Rochelle was so knowledgeable and helpful when we were looking for our dream home. Glad we had her to go through this experience and always will recommend her to anyone!
Erin OuyangErin Ouyang
18:54 17 Aug 21
What I can tell from my experience with Rochelle who helped me with the purchase of my first house, selling it and then the purchase of my current house, she is always willing and efficient to arrange the show, knowledgeable, having her own opinion due to the abundant experience but also listening. I recommended her to my friend and my brother. They got what they wanted.

Rochelle is the total package in what you home for when making the huge decision to sell. Her personal assistance as well as her professional advice was everything we needed. She went above and beyond; she made us comfortable from our initial visit. Tell her what you want, sit back; she takes care of the rest. 
                                           – Sally and Charlie

We valued Rochelle’s integrity to put our needs and best interests first. She looked out for us during our time looking for a home and will call her again when buying or selling our next one. 
                                     – Chandra and Graham

This is our second time working with Rochelle – the first time to buy our first house, and this time to sell our first house. Once again, she provided impeccable service, in a comfortable down-to-earth manner. Her knowledge of the local housing market helped us price right for a good sale. The beautiful pictures (drone vantage points included), iGuide floor plans, and thoughtful marketing of our property resulted in it being off the MLS in no time. To top it off, Rochelle was respectful of COVID19 protocols and worked with us to ensure safety. The entire process was as smooth as butter.
                                    – Helen and Judd

We have dealt with Rochelle Dale on several of our Real Estate transactions both selling and buying properties and are very pleased with her performance and dedication. We would highly recommend her to anyone.
                                           -Jack and Janelle

Why Use Rochelle?

At your side each step of the way, I will help walk you through the journey of buying or selling, based on the market and neighbourhood values that I work with on a daily basis.

I will also provide you with personalized advice, backed by over 30 years of experience as a professional REALTOR® in our community. Together we can navigate:

  • what you need to successfully buy or sell a home
  • recommendations for strategic negotiations
  • connections to great resources in our community
  • crucial closing details such as financing and inspections.

Buy A Home…

Purchasing a home can be both an exciting and scary time. This is especially true if you are a first-time home buyer.  When purchasing a home, you will be faced with many decisions. My top priority is to ensure that your home-buying journey is easy, cost-efficient and enjoyable.
Step 1: Your Finances
The first step of your home buying journey is to determine if you are in a financial position to purchase a home. This process can be done over the phone or online in a matter of minutes, or I can refer you to a mortgage professional that has an excellent reputation and track record for successfully acquiring loan approval for their clients. Once you have determined what size of mortgage you are qualified for, you can begin the process of looking for the home which matches your personal style and needs, while staying within your budget.
Step 2: Your Ideal Home
In order to find a home that best meets your style and needs, ask yourself the following questions.

Be sure to answer each question honestly to get the best match.

Why do you want to buy a home?

  • to stop paying rent or have a place of your own?
  • to start building financial equity?
  • to have more space to raise a family, entertain friends or business associates ?

What kind of home would you like?

Next you want to list what kind of home you’d like (in terms of size, style and features) and where you would like to be (your location). Be specific. Create two columns. One for the “must haves” and one for the “want to haves.”

When thinking about home styles, consider:
  • How much space do you need?
  • What size and kind of property do you need? A rancher with no stairs, an acerage, a family home, a condo?
  • Do you want a newer home or an older home you can fix up?
  • What kind of resale value do you need?
  • How long do you plan to live in this next home?

Where do you want to live?

  • What kind of area suits you?
    • a city, suburban neighborhood or a spot in the country?
    • are you drawn to a particular community (north, south, east, or west side)?
  • What kind of neighborhood do you picture yourself in?
    • A new development area that is sparkly and new!
    • A family focused neighbourhood, perhaps close to schoools and recreation facilities
    • An older neighbourhood with more settled residents
    • A remote location in the country
  • Is it important to you to be close to any of these community services?
    • Transportation
    • Library and recreation facilities
    • Shopping
    • Entertainment
    • Schools and school zones
    • Hospitals and health care facilities
  • What is the commuting distance to work, schools, recreation facilities?
Step 3: Find The Right Home
Using your criteria and mortgage budget, I will help you find a property that fits your style, needs and budget using the (MLS) Multiple Listing Service. Let’s get started today!

Sell A Home…

Whether you have outgrown your current home or are looking to downsize into something smaller, selling your home can be an emotional time. As a seller, it can be challenging to set a competitive market price on a home that you have not only invested in financially to maintain and improve but which also exists as a physical representation of your memories and experiences within it. I will help lead you through the process with patience and supportive understanding while helping you to price your home competitively, to attract qualified buyers.

Step 1: Evaluate the Worth Of Your Home
First, let’s book a home evaluation to assess the market value of your home. I will also generate a Comparative Market Analysis (CMHA) report.

This will help you decide if it is the right time for you to sell, based on what has been listed and purchased in the area recenty. Then, based on your home evaluation, I will help you price your home competitively to attract qualified buyers.

Step 2: List your Property
When you list your property with me, it will be showcased to prospective buyers on:

  • the Multiple Listing Service® database where other agents and prospective buyers can view the details online 24/7, including printed MLS® books
  • a Personal Home Search service, which puts your listing in front of prospective buyers who are looking for criteria that matches your home
  • social media, featured on my Facebook, Instagram and Twitter channels
  • listings in our local newspapers, the Salmon Arm Observer and Market News

Step 3: Negotiate Your Sale
When we find a qualified buyer, I will help you negotiate the sale with advice and recommendations, based on my experience in our local real estate market and current buying trends.

Latest News

Monthly Summary Statistics
Sharing 2023 Monthly Summary Statistics from our local Real Estate Board: the Association of Interior Realtors and RE/MAX.          
Shuswap Hospital Foundation
It is an honor to be a Director on the board for the Shuswap Hospital Foundation. A registered charitable society which exists to encourage gifts, donations, bequests, endowment funds and property of any kind to support Shuswap Lake Health Care facilities. Our growing...
Community Profile
Sharing the link for Salmon Arm's Community Profile booklet created by The Salmon Arm Economic Development Society. Find their site at: www.saeds.ca There is so much information jam packed into this little book from housing to our labour force, transportation within...
Delivering Hope with Rochelle
Delivering Hope with Rochelle started in October 2019 as an idea to have a giveaway through Rochelle's business Facebook page "Rochelle Dale- Salmon Arm Shuswap Real Estate"  to encourage everyone to nominate a Non-Profit or Charity that was near and dear to their...

The RE/MAX Lifetime Achievement award represents significant achievement in production and recognition to the long term career path.

The RE/MAX Chairman’s Award is given to RE/MAX Sales Associates whose paid commission in a given year totals over $500,000.

The RE/MAX Hall of Fame recognizes associates who have distinguished themselves as dedicated, loyal and one of the elite in the entire Real Estate industry.

Explore the Shuswap

Our Trails

The Shuswap Trails are an amazing and expansive network of trails and parks to explore for a hike, bike, run, bird watching, snowshoe, cross-country ski, sledding, snowmobiling, ATV-ing and more.  All four seasons have something to enjoy, with a variety of terrain for anyone to enjoy, from beginner to advanced adventurists!  Explore the: Shuswap Trails

Our Parks

The Shuswap Parks maintain our many green spaces, in over 54 hectares of park land that includes beaches, developed natural and passive parks, horseshow and playing fields, lawn bowling, marinas, wharfs and walking trails. We love watching how the city and local community groups collaborate to continue to improve our parks and build new ones!

The Lake

The Shuswap Lake is the center point of a large stream and lake network with approximately 526 streams and lakes interconnecting. There is plenty of terrain to explore for a variety of water adventures. At the first signs of spring or fall, explore smaller surrounding lakes with kayaks and canoes. In the heat of the summer, Shuswap Lake comes to life with houseboats and motorized watersports. Or if you prefer to keep your feet on the ground, enjoy the stunning lake views as you laze about on one of our many beaches.

The Shuswap region of British Columbia home to four beautiful Canadian seasons, caters to active and healthy lifestyles and has an amazing outdoor playground. Those who take the time to stop inevitably fall in love with the quaint “Shuswap Charm” of it’s friendly residents and businesses and enjoy settling into the pace of our  “Shuswap Time.”

Discover more by visiting Shuswap Tourism

Nestled between Calgary and Vancouver, off of the Trans Canada Highway #1, it is a community that is often overlooked as people cruise by.

Community Profile

An informative guide created by the Salmon Arm Economic Development Society.

Enjoy our Parks

Fun for the whole family, all year round with plenty of outdoor adventures.

Action & Adventure

Adventures in the Shuswap Area for the entire family to enjoy!

Summer Boating

Rest and relax or kick it up with your favourite water sport!

Arts & Entertainment

Music, art, theatre, festivals and entertainment to enjoy all year round.

Winter Adventures

Play in the mounds of fresh powder on a sled, snowshoes or cross-country ski’s. Click the image to explore more.

Golf Destination

Beautiful courses with gorgeous views & pristine greens. Click the image to explore more.

Shuswap Wineries

Discover the unique character our wines have because of the climate, soil conditions and technique used in our region. Click the image to explore more.

You could live here too!

Let me help you find a home to start living the dream here.

Explore Salmon Arm

About Salmon Arm…

Salmon Arm is conveniently located halfway between Calgary and Vancouver and sits on the Salmon Arm portion of Shuswap Lake. With a current population of approximately 18,000, Salmon Arm is the Shuswap region’s center for business and government, including the Courthouse and City Hall. Salmon Arm is one of the fastest  growing communities in British Columbia, attracting new residents and businesses alike. Come explore it today!

Active Lifestyles, Sports & Recreation
Salmon Arm has a wide range of choices to inspire an active lifestyle, both indoors and out, for any age and stage of life.  Want to join a team to meet new people?  Or maybe you prefer solo excursions?  Looking to be active with your family?  There is something for everyone here. Sports & Fitness Salmon Arm is an active community with a wide range of organizations for tennis, hockey, ringette, dance, curling, soccer, baseball, volleyball, pickleball, rugby, skating, swimming, karate, boxing, yoga, dragonboating, paddleboating, fitness centres and more! Recreation Facilities

  • Salmon Arm Recreation Centre has a swimming pool, hot tub, shallow kiddie’s pool, diving boards, fitness rooms, gymnasium, squash and racquetball courts.
  • The Shaw Centre hosts the Salmon Arm Silverbacks (our local Junior A Hockey team), minor hockey and ringette, tradeshows and conventions. It has a spectator arena for 1500 people. 
  • Uptown, the Salmon Arm Curling Centre hosts a variety of recreation and competitive leagues and bonspiels and special events.
  • the SASCU Indoor Memorial Sports Complex, orginally the Memorial Arena for ice sports, was converted to an indoor playing field for soccer, football, rugby, lacrosse and other training activities
  • The Little Mountain Sports Complex has The Field House​, which is a great venue for smaller events, as it seats up to 60 people comfortably. It has a full kitchen for event caterings and even weddings.  There are 3 sports fields with washroom facilities and locker rooms, a playground and is located next to Little Mountain Park hiking trails.
  • The Salmon Arm Fall Fairgrounds host our annual Fall Fair, the Derby, Equestrian Shows, the Salmon Arm Roots and Blues Festival and more throughout the year.

Lake Life As spring and summer arrives, enjoy a swim, kayak, canoe or paddleboard on our beautiful Shuswap Lake. Of course you can also bring your boat for water adventures, like waterskiing and wakeboarding too! You can launch your boat from Downtown Salmon Arm, Canoe Beach (7min from downtown) or one of the many other boat launches in the Shuswap region.

Shuswap Trails & Parks There are many trails and parks to explore right in the city of Salmon Arm.  Wander down the wharf and along Marine Peace Park with your family, meet a friend to stroll around McGuire Lake park, take a run through Coyote Park, mountain bike in Park Hill, hike with your dog in Little Mountain or walk the beach in Canoe (to name a few). Then, not far past the city limits, drive up to Fly Hills to snowmobile/ATV or take a trip to Larch Hills to cross-country ski, hike or bike. There is so much terrain to explore. But be sure to do some research before you go, so that you can be prepared with water, snacks and a safety plan.  Find online maps, trail guides and more info here: Shuswap Trails

Arts & Entertainment
In our community, arts, music, culture and entertainment collide in a beautiful mosaic of opportunities.

  • Go out for a night at the movies at The Salmar Grand or Classic Movie Theatre, a unique non-profit association that is a pillar in our community. They put 100% of their profits into theatre improvements and directly back into the community.
  • At the Salmon Arm Arts Centre, visit one of the frequent art exhibitions.
  • See a play at the Shuswap Theatre!
  • Find hands-on workshops for painting, knitting, crafting, pottery and more!
  • Attend the annual Roots & Blues Festival, which showcases an amazing lineup of international musicians at this family-friendly event.
  • Find jazz, folk, rock, blues and more live music, at both indoor and outdoor venues throughout the year.
  • Enjoy wine tastings at our local wineries.
  • Let your tastebuds explore our many restaurants, cafe’s and bistros.

Salmon Arm is part of School District 83 (North Okanagan-Shuswap) which has schools from Kindergarten through Highschool, including a new outdoor school.  There are also various pre-schools, private and homeschooling options available.  For more information click here For post-secondary education, the Salmon Arm Campus of the Okanagan College offers a wide range of academic, vocational, trades, apprenticeship and continuing education programs and courses. Education is important.  I can help you and your family find the right home, in the right neighborhood, by the right school.
Our Economy

Forestry and agriculture remain an important and viable employment resource in the community, generating millions of dollars worth of business.

Tourism represents one of the fastest growing business sectors and the city is poised to be one of the premier convention locations in the interior.

Most retail establishments are located in the lively downtown area, two malls and a Smart Centre. We also have a wide choice of restaurants, pubs and family dining in the Salmon Arm area.

Here are some of the businesses


The Shuswap region of British Columbia has a large population of seniors. We have a four season paradise with a great climate and stunning scenery that is perfect to enjoy retirement in! Here is some more information on senior resources and activities in our community.

Things to Do!

Find your your passion, sport, hobby, or desire to try something new in one of our senior-friendly neighbouring communities! 

  •  Hockey Lovers – A twin sheet arena offering “Old-Timers Hockey” or take in a Silverbacks Junior ‘A’ Hockey game or volunteer for one of our many minor hockey teams all at The Shaw Centre.
  • Curlers – our curling facility offers seniors curling league and bonspiels.
  • Bowlers – Our local bowling lane offers senior leagues, or join a seniors lawn bowling tournament.
  • Golf Lovers – Choose from three 18 hole golf courses. All located within minutes of Salmon Arm
  • Love to Learn? – Okanagan College offers seniors computer courses and more
  • Fitness Fanatics – many fitness centres, yoga and pilates studios, personal trainers and fitness programs through the recreation centres. 
  • Outdoorsy Folks – hiking, mountain biking, the Lady Striders Walking Club, Shuswap Paddling Club, etc
  • Horseback Lovers – horseback riding, stables, and clubs
  • Live Theatre Fans – runs all year long offering incredible entertainment – Check out Shuswap Theatre
  • Slow Pitch  – Join the over 50 league!
  • Swimmers – Salmon Arm’s SASCU Recreation Centre features an indoor swimming pool and hot tub among other facilities and offers senior specific swim and fitness programs
  • Crafters – Join a sewing and quilting club, artisan group or pottery lessons!
  • Food Lovers – enjoy a farmer’s market or one of the many pancake breakfasts
  • Join a Rotary Group

  • Check out the Branch 109 Seniors Group – offering many programs such as special dances, card playing and luncheons

  • Visit the Downtown Drop-in Centre – offers many programs including pot-lucks, cards and pool table tournament

  • Visit Haney Heritage Village & Museum for High Tea

Seniors Housing & Care Facilities

    •    Arbor House – Private Residential Care •    Bastion Place – Government Residential Care •    Hillside Village – Government Residential Care •    Pioneer Lodge – Government Residential Care •    Eagle Valley Haven – Private Residential Care •    Landers Lodge – Private Residential Care •    Lakeside Manor – Private Residential Care •    Mountain View Manor – Private Assisted Living •    Piccadilly Seniors Care – Government Assisted Living •    Piccadilly Terrace – Private Independent Living •    Shuswap Lions Manor – Government Independent Living •    Shuswap Lodge – Private Supported & Assisted Living

Need more info? Call the Seniors Resource Centre at 250-832-7000 or visit the Seniors Resource Centre HERE Health Services (see below) Let me help you find a home that you love, in a neighbourhood you love!

Emergency & Healthcare Services
Salmon Arm has an excellent healthcare facility, with a state-of-the-art 45 bed acute care & surgical hospital with a new CT Scan.  We also have 3 fully equipped fire halls, an RCMP detachment, the Shuswap Search & Rescue, and the Salmon Arm Road Rescue. For medical services, we have many doctors and medical clinics.  There is also a wide range of alternative and complimentary health care services.

Come join our community

Let me help you find a home for you to enjoy!

cell: 250.804.9327
office: 250.832.7051

RE/MAX Shuswap.
#105 – 650 Trans Canada Hwy NE,
Salmon Arm, BC V1E 2S6